Men’s Underwear Market – Industry Trends and Forecast to 2031

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031. 

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**Segments**

- **Product Type**: The men's underwear market can be segmented based on product type, including boxers, briefs, boxer briefs, trunks, and others. Each type caters to different consumer preferences in terms of coverage, style, and comfort.

- **Material**: Another important segmentation of the market is based on the material used for making underwear. Common materials include cotton, modal, nylon, spandex, and blends. Consumers often have preferences for specific materials based on factors like breathability, stretchability, and softness.

- **Distribution Channel**: The market can also be segmented by distribution channel, including online retail, specialty stores, department stores, and others. The choice of distribution channel impacts the accessibility of products to consumers and the overall shopping experience.

**Market Players**

- **Hanesbrands Inc.**: Hanesbrands is a key player in the men's underwear market, offering a wide range of products under brands like Hanes, Champion, and Bonds. The company focuses on innovation, quality, and affordability to cater to diverse consumer needs.

- **Fruit of the Loom**: Known for its durability and comfort, Fruit of the Loom is a leading brand in the men's underwear market. The company's product range includes boxers, briefs, and boxer briefs in various styles and materials to meet consumer demands.

- **Calvin Klein**: Calvin Klein is a premium player in the men's underwear segment, offering a range of stylish and modern designs. The brand is synonymous with sophistication and luxury, appealing to fashion-conscious consumers seeking quality undergarments.

- **Jockey International**: Jockey International is a well-established player in the men's underwear market, known for its classic designs and superior comfort. The brand focuses on providing functional and durable underwear options for men of all ages.

The men's underwear market is highly competitive, driven by factors like changing fashion trends, comfort preferences, and brand reputation. ConsumerThe men's underwear market is a dynamic and competitive industry that is characterized by a wide range of product types, materials, and distribution channels. One of the key factors driving competition in this market is the continuous evolution of consumer preferences and fashion trends. With changing lifestyle choices and increasing awareness about comfort and style, men are becoming more discerning in their selection of underwear. This trend has led to a proliferation of different product types in the market, catering to varying needs such as boxers, briefs, boxer briefs, trunks, and more. Each product type offers distinct features in terms of coverage, style, and comfort, allowing consumers to choose based on their individual preferences.

Material selection is another crucial aspect of the men's underwear market segmentation. Different materials like cotton, modal, nylon, spandex, and blends offer varying benefits such as breathability, stretchability, and softness. Consumer preferences for specific materials are often influenced by factors like climate, skin sensitivity, and personal comfort. Brands that offer a diverse range of materials and fabric blends can cater to a broader audience and address the varying needs of consumers.

Furthermore, the distribution channel plays a significant role in the accessibility of men's underwear products to consumers. Online retail, specialty stores, department stores, and other channels offer different shopping experiences and convenience levels for consumers. With the rise of e-commerce and the increasing preference for online shopping, brands that excel in digital marketing and online presence have a competitive advantage in reaching a wider audience and driving sales.

In terms of market players, key brands like Hanesbrands Inc., Fruit of the Loom, Calvin Klein, and Jockey International dominate the men's underwear segment. Each of these players has carved a niche for themselves by focusing on different market segments and consumer demographics. Hanesbrands Inc., for example, offers a wide range of products under various brands, emphasizing innovation, quality, and affordability. Fruit of the Loom, on the other hand, is known for its durability and comfort**Global Men’s Underwear Market Analysis**:

- **Category**: The men’s underwear market is segmented by category, including regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Each category caters to different style preferences and comfort levels, allowing brands to target specific consumer segments effectively.

- **Distribution Channel**: The distribution channels in the market play a crucial role in reaching consumers and driving sales. Mass merchants, mono-brand outlets, pharmacy stores, online stores, and others offer varied shopping experiences to customers, influencing their purchase decisions and brand loyalty.

- **Price Range**: Men’s underwear market segmentation by price range includes categories such as US$1-9, US$10-19, US$20-29, and US$30 and above. Different price segments cater to consumers with varying budget preferences, offering options for both value and premium quality products.

- **Age Group**: The market is also segmented by age groups, including 15-25, 26-35, 36-45, 46-55, 56-65, and 65+. Understanding the preferences and needs of different age groups enables brands to tailor their product offerings and marketing strategies accordingly.

- **Price**: Segmentation by price categories such as premium, mid-range, and low-priced products allows brands to position themselves effectively in the market and target consumers seeking specific quality and price points.

- **Size**: Men’s underwear market segmentation by size,

 

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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